Welcome to ProDirect

Welcome to our site. Founded in 1999, ProDirect is a leading sales assessment, training and coaching firm dedicated to helping companies leverage their sales talent. What you’ll find inside is support for a view that exceptional sales performance is more than just about hiring a top producer or delivering workshops on tactical sales techniques. Rather, it’s about creating a system that integrates business strategy, learning and performance support systems that anchor a culture dedicated to results. We call this process Sales Talent Management. We invite you to learn more.

Thank you for visiting, and all the best to you and your organization.

William F. Walton
President