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OCTOBER 2007

ProDirect announces partnership with Elite Resorts and Spas
Lawrenceville, NJ – Monday, October 1, 2007

ProDirect has entered into a strategic partnership with Elite Resorts & Spas, a leader in providing group business organizations a select collection of upscale, unique resorts and spas. According to ProDirect’s President and founder, Bill Walton, "These resorts are unique in respect to their quality, luxury, location, service, and their lush, natural settings. We wanted a partner that could offer our clients the very best for the special training events we produce for them".

ProDirect will host quarterly retreats at Elite Hotels and Spas. The company will offer the latest in executive education, work/life balance resources, and spiritual development.

For more information, please call 800-858-8194 or email info@prodirectcoach.com.

Founded in 1999, ProDirect LLC is a sales training and coaching company dedicated to helping companies leverage their sales talent. The firm blends assessment, sales training and business development tools, and real world coaching to help clients achieve results they can feel. Based in Princeton, NJ, ProDirect serves clients in the Global 2000.

Founded in 2001, Elite Resorts & Spas is a company specializing in handling group business to a select collection of upscale, unique resorts and spas. These resorts are unique in respect to quality, luxury, location, service, and their lush, natural settings. Elite Resorts and Spas is based in Redondo Beach, CA.

OCTOBER 2006

ProDirect Launches Sales Talent Management System
Lawrenceville, NJ – Wednesday, October 4, 2006

ProDirect, a leading provider of sales assessments, training and coaching solutions, today launched their Sales Talent Management™ (STM) system. STM is a results-producing process that develops salespeople in a way that ensures organizations can sustain the execution of their business strategy. STM helps sales executives assess and manage the potential of their sales talent while providing unique training and coaching opportunities to close critical skill gaps. "We found with our clients that implementing their sales plan effectively required more than just training. What they needed was a renewed focus on their culture, a robust learning system, performance support systems, and coordinated execution", according to ProDirect’s President and founder Bill Walton.

“What we’ve done is surrounded ProDirect’s training library with an up front assessment and competency validation. While it sounds complicated, our tools are giving sales leaders a clear window into their talent, making it easier for them to recruit, manage, and retain good people.” Within STM, each salesperson gets a personally prescribed development plan to support their in class training, all within a process that their manager is bought in to.

Other STM components include a sales process rationalization protocol that aligns with how buyers buy and supports competency development at each stage. According to Walton, "Our STM methodology fosters a culture that puts everyone on the sales team. Our ideal engagement is one that touches everyone that supports the sales process."

JANUARY 2005

ProDirect establishes partnership with Advisory Alliance
Lawrenceville, NJ – Monday, January 2, 2005

ProDirect and The Advisory Alliance of Savannah, GA have partnered to offer end-to-end Talent Management solutions to clients. With expertise in Talent Selection
& Development as well as Leadership & Management Effectiveness, the partnership will enable clients to identify, develop, coach, and retain leaders, managers, and sales professionals who drive their company's growth and profitability. According to Bill Walton, ProDirect’s President and founder, “This partnership gives ProDirect a broad set of capabilities to serve CEOs, Head of Sales, and HR leaders in a way that we couldn’t in the past. “The Advisory Alliance’s assessment capability, leadership development programs, and succession planning initiatives are the perfect complement to ProDirect’s sales and business development process and training library. These tools will help us make an even more measurable impact for our clients.”

The partnership is well timed as ProDirect launched its Sales Talent Management initiative late last year. According to Walton, “This partnership enables us deliver development solutions to sales forces that were once only offered to executive teams. With everyone in the sales organization having a unique plan for their development, companies can now grow in ways that they couldn’t in the past.”

With expertise and solutions in Talent Selection & Development, and Leadership & Management Effectiveness, The Advisory Alliance works with Fortune 500, mid-market and privately held companies to identify, develop, and retain the Leaders, Managers, and Sales Professionals who drive their company's growth and profitability.

OCTOBER 2004

ProDirect establishes New Headquarters
Lawrenceville, NJ – Friday October 1, 2004

ProDirect LLC, a leading provider of Sales Talent Management solutions, has moved its headquarters to Lawrenceville, NJ. The sales training and coaching provider chose the relocation for many reasons. “Operating in the Princeton corridor gives us access to some of the most reputable companies in the world as well as access to all forms of transportation” said Bill Walton, ProDirect’s President and founder. “In two hours we can get to two thirds of our client base with easy access to Newark and Philadelphia airports for our west coast and international assignments.” While most of the firm’s work is project-based sales training and strategy work, its executive coaching practice is helped by the move given its proximity to ProDirect's talented coach pool. “The community here has welcomed us with open arms” added Walton.

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