SALES TRAINING

Sales Training

ProDirect provides supports client’s sales talent management efforts with powerful programs directly linked to their strategic business issues. Our approach takes pre-session research, validated assessment tools, proven content and post-training reinforcement to give even the most discerning salespeople the motivation to improve.

While many of our client engagements involve a customized curriculum, ProDirect offers clients great value in our researched based programs:

Access to Influence: D-Suite Selling™

Getting to the C-suite is not helping. The best documented successes are coming from the connections to those we now call "Accountable Executives": those with a combination of title, political clout, and an internal network that allows them to initiate projects, and mitigate the competing uses of funds in their own organization to get the right things done. Often these people sit at the Director Level – Managing Director, VP, Director of X. Often these accountable executives are just 2 levels up from your regular contact. These individuals are politically connected and have a high achievement motor. To be successful, salespeople need to show up prepared with ideas on how to move the accountable executive’s business forward. Nothing else will matter.

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The Art of the Close™

An informal ProDirect survey of Sales Managers revealed that in over 75% of occasions, salespeople were not closing. What’s more important - 90% of opportunities aren’t closing as forecasted. In The Art of the Close™, Participants are given a process that leverages a Last Call/Next Call prep model, and orients every call around a customer type and solvable problem. Salespeople will be able to create statements of beneficial value based on the customer’s input in the call and the customer’s situation to close effectively.

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Consultative Selling: The Meaning More to Clients System™

To mean more to clients, salespeople need to know more. Today's volatile marketplace creates constant competitive pressure and opportunity. Success requires a fluid approach and an organization that can anticipate and respond within limited windows of opportunity. Supported by the ProDirect Branded Sales Process, this consultative selling skills program focuses on selling that’s in synch with a buyer-driven interaction process. Sellers learn to target, approach, and develop prospects in a way that builds buy-in at every turn.

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Phone Selling and Prospecting: Never Make a Cold Call Again™

Salespeople hate making cold calls and prospects despise them. Plus, over 90% of unsolicited cold calls never get returned. ProDirect helps salespeople move beyond a cold calling mindset to create purpose around who they’re calling and why. The program includes repeatable disciplines, crisp messaging tips and objections handling support; all supported within an easy to execute framework for using the phone as a strategic weapon.

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Lead Generation: The 90 Day Dash™

In business, anyone who is someone is not easy to reach. On average it takes 6-7 touches to reach a key prospect – most salespeople stop at 3. The 90-Day Dash™ is a 12-week client acquisition program guaranteed to generate a 20% increase in qualified new relationships. Great for those who have little time for prospecting.

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Value Creation and the Key Account: The Five Faces of Sales™

 

The 5 Faces of Sales™ is targeted towards experienced account managers and their teams focused on specific verticals. Our goal is to transform Account Managers into a business resource their clients can’t live without. The program’s value creation methodology provides a powerful framework for teaching large account salespeople and their managers the crucial elements a customer seeks at
each stage of the buying process.

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