About Us

Founded in 1999, ProDirect is a Sales and Value Creation training company dedicated to helping sales organizations mean more to their clients. The firm’s results-producing learning systems are serving to un-blur the lines of differentiation among companies engaged in fiercely competitive selling environments. ProDirect serves clients in the Fortune 500 by blending proven content, business acumen and opportunity-based reinforcement to help salespeople and relationship managers create lasting value for their clients. ProDirect has deep and rich experience in the Financial Services, Pharmaceutical and Business to Business industries.
WHO WE ARE
ProDirect is a team of seasoned sales executives who’ve chosen the world of sales training as their next career phase. Our team is a diverse blend of trainers, instructional designers and coaches that design and deliver sales programs for any revenue opportunity. We are businesspeople first, trainers and consultants second.
WHAT WE DO
Our work center’s around ProDirect’s value creation library of proven sales training programs. ProDirect blends case study, visible sales leader support and post-program reinforcement to ensure enterprise-wide results. 

Leadership Team

Bill Walton
President and Founder

President and Founder: Bill Walton brings over 20 years of experience as a Sales Coach, Trainer and Author to his clients. He has worked extensively in the Financial Services, Medical Devices, Manufacturing and Business to Business industries with a deep background in working with salespeople, sales managers and company presidents. His clients include Prudential Financial, AvisBudget Group, Merrill Lynch and Stryker Spine to name a few.  Bill has particular coaching and training expertise in Sales, Sales Management, and Sales Process Design. Bill publishes the Meaning More to Clients™ Sales Newsletter and is a featured guest on CNN. He is an adjunct professor at New York University and a featured contributor to Human Resource Executive Magazine. He is an active member in the Professional Society of Sales and Marketing Trainers, Sales and Marketing Executives International, and the International Coach Federation. Bill graduated magna cum laude from Connecticut State University with a degree in Business Administration and received a Masters in Human Resource Education from Fordham University.

Amy Walton
Vice President, Marketing and Branding

Amy Walton provides branding, marketing and event support for the firm's sales training and value creation solutions. She promotes ProDirect's brand while engaging clients with on-site event support and operations. Amy has deep and rich experience in working with senior executives and successful entrepreneurs. She spent over 10 years as the Director of Marketing for the prestigious New York Athletic Club and also served as a Marketing Coordinator for Clarins, a leading international beauty and fragrance company. Amy supports the Juvenile Diabetes Research Foundation as well as Colin's Kids, a cause dedicated to the cure and prevention of congenital heart defects. Amy is a graduate of the University of Miami. 

John Dullea
Executive Consultant

John Dullea is a Senior ProDirect consultant specializing in project management. John had deep and rich experience in planning and executing large-scale organizational change initiatives, managing complex sales training projects, and improving business operations. He has extensive experience in the areas of sales training, consulting and coaching, project management and support, training organization assessment, operations improvement, measurement and reporting strategies and business process analysis and improvement. Prior to his work with ProDirect, Mr. Dullea was Director of Delivery Operations and Project Quality for the Forum Corporation, an international training and consulting firm. Mr. Dulleaholds a Masters degree in Business Administration with concentrations in Organizational Behavior and Operations/Strategic Management from Boston College and an undergraduate degree in English from Westfield State College. 

John C. Ford
Executive Consultant

John C. Ford specializes in Sales, Sales Management and Sales Organization Development. While John is an accomplished executive sales coach, his work also includes seminar development and delivery. John’s executive coaching experience includes work with a number of senior managers in Fortune 200 companies around issues of sales strategy, people development and career planning. Among his clients have been executives from Lehman Brothers, Moody’s Investors Services Inc., Omnicom Group, Meredith Corporation, and Deloitte and Touche. John has received a number of awards from organizations like the American Society for Training and Development, Sales and Marketing Management Magazine, the National Communication Association and the Public Relations Society of America. John is listed in Who’s Who in America and is a graduate of the University of Maryland at College Park. 

David Harper
Executive Consultant

David Harper is a Senior ProDirect Executive Consultant with a proven record in both domestic and international markets. He has extensive consulting and leadership experience, with expertise in business and financial management, as well as leadership and organizational development. Prior to his work with ProDirect, Mr. Harper served as Senior Vice President at Partners International, a privately held management consulting firm in Manhattan, serving the Fortune 500. Before being recruited to Partners, he led multi-stream consulting engagements for The Forum Corporation, a global leader in learning and management development. Mr. Harper is a Beta Gamma Sigma Medal recipient and graduate from Columbia University Graduate School of Business (MBA, Finance and Management), and holds a Bachelors of Business Administration as well as a BA in Psychology from Concordia University, Montreal, Canada. He is an Accredited Associate of The Institute for Independent Business, as well as an Adjunct Professor of Finance & Management at South University in Savannah, Georgia. 

Sandra Poster, Ph.D
Executive Consultant

Sandra Poster is a core ProDirect team member. As an executive coach and consultant, Dr. Poster has over 25 years of experience in the area of sales training and presentation skills. She has designed and delivered programs for corporations, organizations and special interest groups and is a frequent presenter at conferences and meetings. Recent clients include Lehman Brothers, Moody's Investors Services, Accessor Capital Management, TD Waterhouse Investor Services, Inc., Deloitte and Touche, and Columbia University. Sandra holds the rank of Full Professor at the City University of New York where her areas of expertise include Selling Skills, Presentation Skills, Interpersonal Communication and Videoconferencing. Sandra received her BA in Speech with honors from the University of Maryland, her MA in Communications from the Annenberg School of Communications at the University of Pennsylvania, and her Ph.D. in Communication Arts and Sciences from New York University.